OATLY

the original oatgurt

This is a rebranding project I did in college. This project consisted of a logo, business card, letterhead and envelope design. I decided to pick Oatly, a Swedish brand that makes dairy free oat yogurt.

This logo is minimalistic to reflect recent Scandinavian design trends. The inner section of the logo design includes mountains which reflect the Swedish landscape. The bottom of the inner logo design is made to reference the popular nordic rose design. Each petal is designed to look like an oat.